The 4 Most Important Principles of Design

The 4 Most Important Principles of Design and how to Apply them to your 3-D Mockups

There is good news for those who feel like they don’t have an ounce of creativity in their bones or don’t find designing the least bit intuitive: there are 7 principles of design that you just need to follow in order to create attractive and effective designs. It doesn’t depend on you to come up with something that looks great, the framework has already been laid. Today, we are covering the 4 most important principles because we believe in starting simple and that once you nail these 4 down, the remaining 3 will occur naturally. Why overcomplicate it? (;

  1. Emphasis

Emphasis refers to the focal point of a design and the order of importance of each element within a design. When you are creating a design, make the most important information in a larger font, bold, or in a color that pops. Make the least important information smaller and less distinct. This will help to lead your viewer’s eye through your design in a meaningful way.

  1. Balance and Alignment

Each element that you put on a design has a weight. If you put a big object on one side, you need to balance it on the other side with either a similar big object, or several smaller objects.

  1. Repetition

Repetition unifies and strengthens a design, and it keeps you in control. You don’t want too much going on, there should be a subtle pattern.

  1. White Space

Equally important to the elements that you add to your designs is the negative space where you don’t add anything. It creates hierarchy and assists in guiding the eyes. Leave extra, luxurious blank space around important elements, while grouping less important elements close together.