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Tips to Grow your Podcast

It is not news that the podcast space is extremely saturated. Everyone and their mother has something to discuss on the internet. But this shouldn't stop you, it should just encourage you to raise the bar and stand out in new ways. 

We are firm believers that working hard, producing quality content, and providing value for your audience is the triple threat that leads to success. 

Some additional things to know if you want to grow your podcast:

1. Don't overthink it. Share what you know best and what you are passionate about. Your expertise and enthusiasm will shine, or your lack thereof.

2. Experiment with different formats. There are a lot of different styles of podcasts: Q&A, discussion, interview, storytime, etc. Try out different things to see what resonates best with your audience!

3. Try new things. Don't get stuck in a rut with your podcast. Start a new series or hop on an emerging trend. Being bold is a necessary ingredient for growth.

TREND ALERT: Guided podcasts are gaining momentum, especially in the wellness space. These are essentially a hybrid of listing to music and listening to a podcast, which is perfect for people who are indecisive. As a creator, you pick a topic to discuss and pair it with intermissions of relevant music. Examples: Share journaling prompts with introspective, calming music at intervals; teach coding tips with focus music at intervals; share a pasta recipe and the story behind it with Italian music at intervals. This style can transform your podcast from a simple listening experience to an immersive activity for your audience. It has the potential to drive great levels of engagement. If you are looking to grow your podcast, this trend should be on your radar. 

4. Share your podcast on social media. Podcasts spread like crazy on platforms like Reddit, Twitter, and Instagram. We definitely recommend displaying your podcast professionally in a 3-D mockup of an iPhone. You can do this without Photoshop at BSK.